The people
What they build
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Working at Flipp
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About
Founded in 2007 as Wishabi and later renamed for its Flipp app, the company digitizes retailer flyers and coupons so shoppers can search deals, build lists and plan trips in one place. It raised US$61M from General Atlantic in 2016 to expand, works with major retailers and grocers, and was acquired by private equity firm Truelink Capital in 2023. Co-founder David Meyers spoke about the founding team's longevity on the TechTO stage in 2016.
Backers
Raised US$61M from General Atlantic in 2016; acquired by private equity firm Truelink Capital in 2023. Earlier Wishabi funding is not confirmed from a primary source.
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Quick answers
What does Flipp do?
Its app turns retailer flyers and coupons into a searchable digital tool, letting shoppers find deals, build lists and plan trips. It works with major North American retailers and grocers.
Who founded Flipp?
It began as Wishabi in Toronto in 2007. Wehuns Tan is founder and CEO; David Meyers and David Au-Yeung are among the co-founders.
Is Flipp still operating?
Yes. Flipp raised US$61M from General Atlantic in 2016 and was acquired by private equity firm Truelink Capital in 2023; it continues to operate under the Flipp name.