The people
What they build
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Working at Checkout 51
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On the TechTO stage
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About
Checkout 51 built a weekly list of cash-back offers on grocery and household products, funded by the brands behind them. Users photographed a receipt, and OCR plus per-retailer parsers resolved the line items down to SKU level; payouts came at $20. Noah Godfrey presented its approach to experimentation and A/B testing at TechTO in May 2015 — his rule of thumb was to find the fastest, cheapest, dirtiest way to kill an unknown, getting eighty percent of the information in five percent of the time. News America Marketing, a News Corp division, acquired the company two months later. News Corp sold that business to Charlesbank Capital Partners in 2020 and it was renamed Neptune Retail Solutions, where the Checkout 51 brand still runs.
Backers
Not established from a primary source. News America Marketing acquired the company in July 2015 for undisclosed terms.
Quick answers
What does Checkout 51 do?
It lists weekly cash-back offers on grocery and household products. Shoppers buy a listed item, photograph the receipt, and the app credits their account, paying out at $20. The brands behind the offers fund it.
What happened to Checkout 51?
News America Marketing, a News Corp division, acquired it in July 2015 for undisclosed terms, two months after Noah Godfrey presented at TechTO. News Corp sold that business to Charlesbank Capital Partners in 2020; it was renamed Neptune Retail Solutions, and the Checkout 51 brand still operates there.
Who founded Checkout 51?
Noah Godfrey co-founded it and was general manager. He stayed about three years with the acquirer before leaving, and now runs The Real Human Project.