On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Zac ↗
In their words
if I support my team members in a way that's meaningful we're all better off for it
transparency is showing how you accomplished what you did it's making sure that if you left the next day it could be a repeatable process that is successful transparency is scale
the problem you want is how to evaluate all the data you don't want the problem of we can't collect the data we can't measure what we're doing
Around the web ×1
Quick answers
What does Zac Cohen do at Trulioo?
He joined as general manager in 2015, was promoted to chief operating officer in November 2019, and is listed as chief product officer as of 2025. Trulioo verifies the identity of people and businesses for companies onboarding customers online.
What was his TechVancouver talk about?
"Xfit your Startup" — the parallel between training an athlete and preparing a company for load: consistent reps rather than one-off heroics, measuring what you can actually move, and building capacity before you need it.