The people
What they build
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Working at Betterez
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About
Betterez replaced the legacy back-office systems ground-travel operators ran on with a single cloud platform for reservations, ticketing, inventory and pricing. It sold to bus, coach, tour and attraction companies across North America, Latin America, Europe and Australasia, and picked up strategic investment from Amadeus Ventures and JetBlue Technology Ventures. Montreal's Busbud acquired the company in November 2022, buying out founder Tal Shalit and its venture backers.
Backers
Amadeus Ventures and JetBlue Technology Ventures; acquired by Busbud in November 2022
Quick answers
What does Betterez do?
It sells cloud reservation and ticketing management software to bus, coach, tour and attraction operators, covering sales, inventory, pricing and day-to-day operations.
Who founded Betterez and what happened to it?
Tal Shalit founded it in Toronto in 2011 and ran it as CEO. Busbud acquired the company in November 2022 from Shalit, Amadeus Ventures and JetBlue Technology Ventures.
