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Working at Braavo Capital
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About
Braavo was built around a question its founders kept asking: "Why are app businesses chasing the same type of investors as traditional tech companies?" An app with paying subscribers has predictable revenue and a spend-to-growth loop that looks nothing like a pre-revenue software startup, and Braavo's argument is that such a business should be able to borrow against that instead of selling shares.
The products follow from that. App Store Payouts advances a company's Apple earnings ahead of Apple's own payment schedule. Revenue-based financing lends against future earnings and is repaid from them. Committed Credit provides "$2–5 million strategic debt facilities for mature businesses." Braavo Growth Ventures is a venture-partner arrangement for web-to-app acquisition, where Braavo funds the web subscriber acquisition itself. Underneath all of it sits financial analytics software that reads a customer's App Store data — the same data that decides what Braavo will lend.
The company launched in New York in late 2015 and is remote-first, "globally distributed across 4 continents with hybrid offices in New York City and Warsaw." Alanna Harvey, who co-founded the Toronto digital wellness app Flipd and spoke at TechTO in 2018, runs partner experience for Braavo Growth Ventures.
Backers
Braavo has raised both debt and equity to fund its own balance sheet; investors reported in trade press include e.ventures, SWS Venture Capital, SV Angel, BoxGroup and Mark 2 Capital, with a Series B led by Headline reported in May 2024. The company does not publish an investor list on its site.
Quick answers
What does Braavo Capital do?
It funds mobile app and game companies without taking equity — advancing App Store earnings, lending against future revenue, and providing $2–5M credit facilities to mature businesses, with analytics software reading the app data behind each decision.
Why non-dilutive funding?
Braavo's position is that an app with recurring revenue should borrow against it rather than sell shares: "entrepreneurs should not—and do not—need to raise massive amounts of equity to be successful."
Where is it based?
Founded in New York City in 2015 and remote-first since — the company describes itself as distributed across four continents with hybrid offices in New York and Warsaw.
What is the TechTO connection?
Alanna Harvey, co-founder of the Toronto digital wellness app Flipd, spoke at TechTO in May 2018. She now runs partner experience for Braavo Growth Ventures, the company's web-to-app funding arm.