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Working at Broken Heart Love Affair
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About
Broken Heart Love Affair was launched in Toronto in March 2020 by five people who had run creative and strategy at large agencies: Jason (Jay) Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond. The premise was speed and creative ambition without the layers of a network shop, and the name is the point — the founders' argument is that most advertising has lost the audience's affection and the job is to win it back. The agency opened in the same week Ontario locked down for COVID-19 and built through it, and has since collected creative awards and employer recognition. Chaney, partner and chief strategy officer, spoke on the TechTO stage earlier in his career for Ad. Vice Inc.
Backers
Independent and partner-owned; no outside investment is stated.
Quick answers
Who founded Broken Heart Love Affair?
Five agency veterans — Jason (Jay) Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond — who launched it in Toronto in March 2020 (Strategy, 30 March 2020).
Why the name?
It states the agency's premise: that audiences have fallen out of love with advertising, and the work is to earn that back.
When did it open?
Its first week in business was the first week of the pandemic lockdown in March 2020.
Who from the agency is in this directory?
Jay Chaney, partner and chief strategy officer, who took the TechTO stage for Ad. Vice Inc.