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About
BuyProperly launched in 2019 out of Toronto after Khushboo Jha concluded that buying property in the city had moved out of reach of ordinary salaries. Investors buy shares in a property and receive rental income plus a share of the exit. The company started a waitlist before it had a product, used it to test demand and to work out what stopped people investing, and went live about four months later. It raised a $2 million pre-seed in May 2021 and expanded into the United States, where it now runs a San Jose office and has widened the product from residential real estate to a broader set of private-market deals.
Backers
$2M CAD pre-seed in May 2021 led by Nurture Ventures, with Fastbreak Ventures and angels including Andrew Graham and Eva Wong of Borrowell
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Quick answers
What is BuyProperly?
A platform for buying fractional shares of real estate and other private assets online, founded in Toronto in 2019. Investors get rental income and a share of the proceeds when the asset is sold.
Who founded BuyProperly?
Khushboo Jha, who spent six years at Amazon and holds a Wharton MBA. She remains CEO.
Is BuyProperly still operating?
Yes. It runs Canadian and US platforms, with a US office in San Jose, and has widened beyond residential real estate into other private-market deals.