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About
Coegi's work is media strategy and activation grounded in audience data. It starts with audience-centric research into behaviours and preferences, builds an integrated channel mix across digital and traditional platforms, and runs what it calls agile data-driven strategies — real-time monitoring and AI-assisted optimisation against shifting market and competitor conditions.
Activation covers programmatic and demand-side platform buying across connected TV, display, native, video and audio; social and influencer strategy across Facebook, Instagram, X, LinkedIn, Snapchat, Pinterest and TikTok; and a wider digital channel strategy. Around that sit marketing data and analytics, industry-specific practices, and a content programme including a newsletter, The Loop, and a podcast of the same name.
The agency was an early adopter of automated media technology, launching in 2014 when programmatic advertising was still young. Ryan Green joined as its first employee that year and later became vice president of marketing and innovation. Coegi joined the Worldwide Partners independent agency network in April 2023. Its offices are St. Louis, Kansas City, Columbia, Minneapolis and Toronto.
Backers
An independent agency and a member of the Worldwide Partners network since April 2023; no ownership or funding detail is published.
Quick answers
What does Coegi do?
Digital media strategy and activation for national and regional brands — audience research, integrated channel planning, programmatic and DSP buying across CTV, display, video and audio, social and influencer work, and the analytics behind all of it.
Where is Coegi based?
St. Louis, Missouri, with offices in Kansas City, Columbia, Minneapolis and Toronto.
How long has Coegi been around?
It launched in 2014, early enough in programmatic advertising's growth that it describes itself as an early adopter of automated media technology. It joined the Worldwide Partners independent agency network in April 2023.