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Epiphany

Epiphany is a Toronto sexual-wellness brand founded by Kelly Pigeon around a single product: a clitoral arousal serum, not a lubricant, that heightens sensitivity. Pigeon found the category while marketing consumer products at Johnson & Johnson and spent about a year and 25 formulations getting it right.

Consumer healthTorontotryepiphany.com
25formulations tried over about a year before the product shippedtryepiphany.com about page, checked 2026-08-30

The people

What they build

Epiphany Clit Arousal SerumAn arousal oil rather than a lubricant, sold direct and through Canadian retailers.Product page ↗

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Working at Epiphany

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Open roles on the TechTO Job Board ↗Or their own careers page: tryepiphany.com/careers ↗

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About

Kelly Pigeon heard a colleague at Johnson & Johnson describe a product that produced a clitoral orgasm from a few drops, went looking for a good version of it, and concluded there wasn't one. Epiphany is the company she built to fill that gap, and it has stayed deliberately narrow: one arousal serum, developed with a formulator over roughly a year and 25 iterations, sold direct from its own site and through Canadian retailers including Well.ca and Toronto's Health Hut. The product is positioned against lubricant — an oil that raises sensitivity and shortens the runway to arousal rather than one that reduces friction. Pigeon co-founded the clothing rental service Dresst with Laura Bryce before this.

Backers

No outside investment is on the public record; Epiphany reads as founder-funded and direct-to-consumer.

Some figures are founder-stated, not independently confirmed

Quick answers

What does Epiphany sell?

One product: a clitoral arousal serum. It is an oil that raises sensitivity rather than a lubricant that reduces friction, sold from tryepiphany.com and through Canadian retailers including Well.ca and Health Hut.

Who founded Epiphany?

Kelly Pigeon, in Toronto. She found the category while marketing consumer products at Johnson & Johnson, then spent about a year and 25 formulations building her own version.

Has Epiphany taken the TechTO stage?

No. Pigeon is in this directory for an earlier talk, so Epiphany's talks list is empty.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 30, 2026