The people
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Working at eTrove
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On the TechTO & TechVancouver stages
Closing the Loop in Digital Health
Watch on YouTube ↗Innovation and Success
Watch on YouTube ↗Every talk is searchable — ask the archive about eTrove ↗
About
eTrove was founded in Vancouver in 2016 and built marketing automation for health practices — a branded mobile app a dental office, physiotherapy clinic, orthodontist or optometrist could put in patients' hands for appointment communication, loyalty rewards and referrals. Its pitch was closing the loop: most digital health tooling served the clinic's back office, and almost none of it served the relationship with the patient between visits. Jeanette Jackson was chief executive and took it to two stages in July 2017 — HealthTO in Toronto on closing the loop in digital health, and TechVancouver at home on innovation and success. She went on to lead Foresight Canada as CEO from 2018 to 2025 and is now national director of cleantech at RBCx.
Backers
Reported to have raised equity funding plus grants and technology development programmes; figures are company-supplied and not independently confirmed.
Quick answers
What did eTrove do?
It gave health practices — dental, physiotherapy, orthodontic, optometry, cosmetic and natural health — a custom-branded patient app for communications, rewards and referral programmes.
Who ran eTrove?
Jeanette Jackson was CEO. She later led Foresight Canada, the country's largest cleantech accelerator, from 2018 to 2025, and is now national director of cleantech at RBCx.
Is eTrove still operating?
etrove.com returns an empty page and no recent company news was found, so this page is written in the past tense. No shutdown announcement has been located.