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Fresh Prep

Fresh Prep is a Vancouver-founded meal-kit company that delivers pre-portioned ingredients and recipes to customers' doors. Started in a Chinatown basement in 2015 by Dhruv Sood and Hussein Rahemtulla, it grew into a sustainability-focused national brand serving four Canadian provinces.

FoodVancouverFounded 2015freshprep.ca
$1Mrun rate reached in first marketing yearTechVancouver stage 2018-09-01

The people

Dhruv SoodCo-founder & Co-CEO, Fresh Prep · 1 TechTO talk
HR
Hussein RahemtullaCo-founder & Co-CEOprofile coming

What they build

Fresh Prep meal kitsPre-portioned ingredients and recipe cards delivered for home cooking, with a focus on sustainable packaging.Product page ↗

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Working at Fresh Prep

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Open roles on the TechTO Job Board ↗Or their own careers page: freshprep.ca/careers ↗

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On the TechVancouver stage

Every talk is searchable — ask the archive about Fresh Prep

About

Fresh Prep prepares and portions ingredients for home-cooked dinners, competing with meal-kit players like Blue Apron while emphasizing sustainable, low-waste packaging. On the TechVancouver stage in September 2018, co-founder Dhruv Sood described spending 18 months and 200 customers refining the product before marketing pushed it to roughly a $1M run rate. It later expanded nationally.

Backers

Privately held; specific investors not publicly detailed

Some figures are founder-stated, not independently confirmed

Quick answers

What does Fresh Prep do?

It delivers pre-portioned meal kits with recipes to customers across four Canadian provinces, with an emphasis on sustainable packaging.

Who founded Fresh Prep?

It was founded in 2015 in Vancouver by Dhruv Sood and Hussein Rahemtulla.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 21, 2026