The people
What they build
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Working at The Hershey Company
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On the TechTO stage
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About
Hershey is on the TechTO stage through Mathieu Gamache, a senior marketing manager, who spoke at RetailTO in July 2019 about making an ASMR advertisement for Reese called 'Movie About Reese' — a spot built out of the sounds of the product rather than a script about it — and about why an occasional risk in marketing pays for the ones that do not. The company behind it is one of the oldest in the sector: Milton Hershey established The Hershey Chocolate Company in 1894 and it sold its first candy bar in 1900. It has kept acquiring since, adding Lily's Sweets in 2021 and Sour Strips in 2024, and named Kirk Tanner chief executive in 2025.
Backers
Publicly traded on the NYSE. The Hershey Trust Company, which funds the Milton Hershey School, holds the controlling voting stake.
Quick answers
What did Hershey talk about at TechTO?
Mathieu Gamache walked through the making of 'Movie About Reese', an ASMR advertisement, at RetailTO in July 2019, and argued that taking the occasional risk in marketing is what produces the outliers.
When was Hershey founded?
Milton Hershey established The Hershey Chocolate Company in 1894 in Pennsylvania. Its first candy bar went on sale in 1900.
Who runs Hershey now?
Kirk Tanner became chief executive in 2025, per the company's own history page.