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Healthcare Human Factors

Healthcare Human Factors is a design and human-factors consultancy embedded inside University Health Network at Toronto General Hospital. It researches, designs and usability-tests health products and services, including regulatory work for medical device makers, and runs simulation labs a couple of floors above the emergency department.

Health TechTorontohumanfactors.ca
20+ yearssupporting clients through regulatory approvalhumanfactors.ca, read 2026-07-30

The people

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Working at Healthcare Human Factors

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On the TechTO stage

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About

Healthcare Human Factors sits inside Canada's largest hospital network rather than beside it, which is the point — its designers work where the products are used. Its work spans ethnographic research, service and UX design, usability testing and FDA pre-market evaluation, for international medical technology companies and for startups around the GTA. Mike Lovas, its design director at the time, presented its service-design approach at HealthTO in July 2017.

Backers

Not a venture-backed company — it operates within University Health Network.

Some figures are founder-stated, not independently confirmed

Quick answers

What is Healthcare Human Factors?

A healthcare-specific design and human-factors consultancy embedded within University Health Network in Toronto. It designs and evaluates health products and services, and runs usability testing for regulatory submissions.

Who works with them?

Medical technology companies internationally and startups around the Greater Toronto Area, alongside internal UHN work on procurement and patient safety.

What did they present at HealthTO?

Design director Mike Lovas argued in 2017 that health products aimed only at the patient tend to fail, and that service design — treating the patient journey, the clinical side and the supporting structures as one system — is the missing layer.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026