The people
What they build
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Working at Hootsuite
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On the TechVancouver stage
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About
Hootsuite started as an internal tool at Holmes's Vancouver agency for managing several client social accounts at once, and became one of the first Canadian software companies to reach global consumer recognition. By his 2020 TechVancouver appearance it had around 2,000 employees, 18 million customers and 800 of the Fortune 500 as clients. Holmes stepped back from the CEO role in 2020 and moved to the board. He returned as interim CEO in April 2026, replacing Irina Novoselsky, saying the company sits at a turning point because of AI and will focus its investment there. The company employs about 1,000 people worldwide.
Backers
Historically backed by Insight Partners, Accel and Fidelity across its growth rounds; the company is private and does not publish a current cap table.
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Quick answers
What does Hootsuite do?
It manages social media for organisations — scheduling and publishing posts, monitoring conversations and reporting on them across multiple networks from one place.
Who runs Hootsuite now?
Founder Ryan Holmes returned as interim CEO in April 2026, replacing Irina Novoselsky. He had led the company from 2008 until 2020.
Where did it come from?
An internal tool built at Holmes's Vancouver digital agency to handle several client social accounts at once, spun out as a product in 2008.