The people
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About
Horizn, founded in Toronto around 2011 by Janice Diner, built a digital-adoption platform for banks and financial institutions, giving both staff and customers interactive demos and guidance to speed adoption of new digital tools. Diner grew it as a client-funded business that deliberately avoided venture capital. In 2023 the Texas conversational-AI firm Inbenta acquired Horizn and folded its technology into its own platform; it now operates as part of Inbenta rather than as an independent company.
Backers
Bootstrapped and client-funded; deliberately took no venture capital, before being acquired by Inbenta in 2023.
Quick answers
What was Horizn?
A Toronto fintech whose digital-adoption platform helped banks and their customers learn new digital features; it was acquired by Inbenta in 2023.
How was Horizn funded?
It was bootstrapped and client-funded, and deliberately took no venture capital.