The people
What they build
Open roles via the TechTO Job Board
Working at Indigo Books & Music
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On the TechTO stage
Every talk is searchable — ask the archive about Indigo Books & Music ↗
About
Indigo Books & Music is the largest book retailer in Canada, operating under the Indigo, Chapters and Coles banners and online at indigo.ca. Heather Reisman founded it in Toronto in 1996; it merged with Chapters in 2001 to become the country's dominant bookseller. Over the following two decades the company reworked itself around a broader 'cultural department store' idea, adding home, wellness and lifestyle merchandise to books, and expanded into the United States. Jules Cowan-Dewar, who was vice-president of marketing during that Canadian growth and US expansion, took TechTO's MarketingTO stage in April 2019 to walk through digital transformation in retail as hits and misses — her successes and her failures — rather than as a success story. She left the following year to become vice-president of sales and marketing at Cabot, where she is now chief marketing officer.
Backers
A public company for most of its history rather than a venture-backed one; no investor list is published here.
Quick answers
What is Indigo Books & Music?
Canada's largest book retailer, founded in Toronto in 1996 by Heather Reisman. It operates Indigo, Chapters and Coles stores and indigo.ca, and sells home, wellness and lifestyle goods alongside books.
Who spoke for Indigo at TechTO?
Jules Cowan-Dewar, then vice-president of marketing, at MarketingTO in April 2019, on digital transformation in retail — framed as hits and misses from her own career.
Is Jules Cowan-Dewar still at Indigo?
No. She moved to Cabot in 2020 as vice-president of sales and marketing and is now its chief marketing officer.