The people
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Working at Instacart
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On the TechTO stage
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About
Instacart connects shoppers to retailers' inventory and dispatches personal shoppers to pick and deliver the order. Apoorva Mehta, Max Mullen and Brandon Leonardo founded it in 2012 and joined Y Combinator's summer 2012 batch; Mehta met both co-founders through YC. The company went public on Nasdaq in September 2023 under the ticker CART. Mullen presented at TechTO in September 2018 on what the company learned growing demand faster than it could serve it, and moved out of his day-to-day role into an advisory seat in April 2026 after thirteen years.
Backers
Y Combinator (S12) and later venture rounds; publicly traded on Nasdaq as CART since September 2023.
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Quick answers
Why is Instacart in a Canadian directory?
Co-founder Max Mullen presented at TechTO in September 2018 on the company's early growth.
Who founded Instacart?
Apoorva Mehta, Max Mullen and Brandon Leonardo, in 2012. All three went through Y Combinator's summer 2012 batch.
Is Instacart public?
Yes — it listed on Nasdaq in September 2023 under the ticker CART. Its legal name is Maplebear Inc.