What they build
Open roles via the TechTO Job Board
Working at Maven
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Maven’s roles show up here whenever they post.
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On the TechTO stage
Every talk is searchable — ask the archive about Maven ↗
About
General Motors launched Maven in 2016 as its entry into car sharing — the automaker's bet that it should sell access to cars as well as cars. Members booked GM vehicles by the hour or day through an app, and the service later added a peer-to-peer side letting selected GM owners rent out their own vehicles. Canada came late: Maven did not operate here until 2018, when it rolled out in Toronto, competing with Zipcar and the car2go-era incumbents. The retreat started before the pandemic — Maven closed operations in many American cities during 2019 — and on 21 April 2020 GM shut the service down everywhere, including Toronto, having already suspended it a month earlier as COVID-19 collapsed urban travel. GM said it would apply what it had learned to other GM-owned businesses. Hossein Hassani presented for Maven Canada at TechTO in May 2017, a year before the Toronto launch, on urban mobility and the ways General Motors was exploring the space.
Backers
Wholly owned and funded by General Motors; never an independent company.
Quick answers
What was Maven?
General Motors' car-sharing service, launched in 2016. Members rented GM vehicles by the hour or day through an app, and a later peer-to-peer option let some GM owners rent out their own cars.
What happened to Maven?
GM shut it down on 21 April 2020 in every market, including Toronto. The service had already closed in many US cities during 2019, and GM suspended it a month before the final closure as the pandemic hit urban travel.
Was Maven available in Canada?
Yes, but only from 2018, when it launched in Toronto — the single Canadian market, and one of the last still running when GM closed the service in 2020.
What did Maven present at TechTO?
Hossein Hassani spoke for Maven Canada in May 2017, a year ahead of the Toronto launch, on urban mobility and how General Motors was approaching it.