The people
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Working at myHealthSphere
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About
Jane Wang left a job as a mortality risk specialist to co-found myHealthSphere, a consumer app built on the idea that small, repeated habits are what separate high performers rather than gym memberships or wearables. Presenting at TechToronto in April 2015, she argued that the existing options all failed on engagement: HR platforms did not engage anyone, health apps were deleted within days, only a fraction of the population owned a wearable and a third abandoned them within thirty days, and corporate training programmes cost six figures for little effect. Her team distilled roughly twenty years of research into short prompts — a two-minute power-posture exercise before a sales call, for instance — and tracked whether people actually did them. BetaKit reports the app reached about a thousand users over two years with support from MaRS' UpStart competition and the Ontario Centre of Innovation, and that the difficulty of raising consumer capital led Wang to move the technology into Optimity in 2016 and sell to employers and insurers instead.
Backers
Supported by MaRS' UpStart competition and the Ontario Centre of Innovation. No priced venture round is on the public record.
Quick answers
What happened to myHealthSphere?
In 2016 its intellectual property was transferred into a new company, Optimity, which took the same health coaching and micro-learning platform to employers and insurers rather than selling directly to consumers.
Why did it pivot?
BetaKit reports that after two years Jane Wang concluded a consumer business would need a great deal of external capital to scale, and that capital was hard to raise — so the technology was redirected at a B2B market.
What did the product actually do?
It sent short activity and habit prompts, between thirty seconds and two minutes, distilled from behavioural research, and tracked whether people completed them — Wang's example on stage was a power-posture exercise before a sales call.