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On the TechTO stage
Why Some Dollars Will Cost you More than Others
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About
Randy Cass launched Nest Wealth in 2013 as a direct-to-consumer robo-advisor, positioning it against the incumbents. The more durable business turned out to be selling to them: Nest Wealth Pro, launched in 2016, white-labelled the platform for banks and advisors. Cass told the TechTO stage the company reached cash-flow positive in 2016 on just $6M of capital raised. National Bank of Canada invested and later became a major backer. Objectway, the Italy-based wealth-tech group, acquired 100% of the company in January 2024, including National Bank's shares. Cass is no longer with the business, which is now led by an Objectway CEO.
Backers
National Bank of Canada, which invested $6M in 2017 and later an investment worth up to $50M in 2020. Objectway acquired 100% of the company in January 2024, including National Bank's shares. Other investors in the $6M Cass describes on stage are not established.
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Quick answers
What did Nest Wealth do?
It launched in 2013 as Canada's first digital wealth advisor, charging a flat subscription rather than a percentage of assets. It later sold the same technology to banks and advisors as a white-label platform, Nest Wealth Pro.
What happened to Nest Wealth?
Objectway, an Italy-based global wealth-tech group, acquired 100% of it in January 2024, including the shares held by National Bank of Canada. The brand continues as an Objectway subsidiary led by CEO Luigi Marciano.
Who founded Nest Wealth?
Randy Cass, a lawyer turned capital markets veteran who had earlier founded First Coverage and hosted BNN's Market Sense. He is no longer with the company.