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On the TechTO stage
Jane Wang of MyOptimity demos her new app, Dooo
Watch on YouTube ↗Meet Jane Wang & Optimity
Watch on YouTube ↗Every talk is searchable — ask the archive about Optimity ↗
About
Optimity grew out of personal loss: co-founder and CEO Jane Wang, a biochemist who ran global clinical trials for HIV, ovarian cancer, MS, and Alzheimer's, lost her mother to leukemia at 52 — six months after diagnosis — and left pharma to build prevention tools people would actually use. She demoed an early health-coach app, Dooo, on the TechTO stage in December 2015 under the MyOptimity banner; Optimity officially started in 2017, went through 500 Startups' Batch 20 that spring, and landed PwC and Microsoft as early corporate-wellness clients, with pilots at six insurers by 2019. Its defining move came in December 2019, when it bought the assets of Carrot Rewards — the government-backed wellness app that had shut down — in bankruptcy court for pennies on the dollar, then quietly relaunched during COVID, coast to coast in Canada. Users jumped from about 50,000 to 200,000 overnight and passed a million within six months; the consumer base has since grown past two million and is now larger in the US than in Canada. Today the Toronto-based platform — 'all carrot, no stick' — rewards everyday habits across five pillars (physical activity, nutrition, mental health, social connection, and financial wellness), syncs with more than 100 wearables, holds over 11 billion data points, and serves about seven million members across its consumer and insurer business — 7.3M+ as of a February 2026 count.
Backers
Went through 500 Startups (now 500 Global) Batch 20 in early 2017 and raised roughly $3M across seed rounds by 2018; the initial $750K included $250K of Jane Wang's own money. Tracxn counts 8 institutional investors (assumption — database figure, not independently verified), including 500 Global and the Ontario Centre of Innovation (which supported the predecessor company). No later priced round found publicly as of Jul 2026 — the December 2019 Carrot Rewards deal was an asset purchase in bankruptcy court, not a financing.
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Quick answers
What does Optimity do?
Optimity is a Toronto-based insurtech and wellness platform that uses gamification, micro-learning, and behavior nudges to reward healthy habits like walking — all carrot, no stick. It syncs with over 100 wearables, holds over 11 billion data points, works with insurers and reinsurers, and serves over 7 million members (7.3M+ as of early 2026) across its B2B and consumer business.
How did Optimity reach millions of users?
Its first clients were PwC and Microsoft; Optimity officially started in 2017 and launched pilots with six insurers by 2019. When the wellness app Carrot Rewards went under in December 2019, Optimity bought its assets in bankruptcy court for pennies on the dollar and quietly relaunched during COVID, coast to coast in Canada. Users jumped from about 50,000 to 200,000 overnight, passed a million within six months, and the consumer base has grown past 2 million — now bigger in the US than Canada.
Who is behind Optimity?
Co-founder and CEO Jane Wang, a biochemist and former clinical-trials project manager who moved into consumer health tech after losing her mother to leukemia. A $25K check from a pitch event — before she had even incorporated — started the company, and she demoed her early health-coach app Dooo on the TechTO stage in December 2015. She has been building the Toronto company ever since.