The people
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Working at Proforo
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About
Proforo is the company Andrew Mawer started in 2020, his second venture after Bitmaker — the Toronto coding bootcamp he founded in 2012, bought his co-founders out of in 2014, and sold to General Assembly in 2016. Its own site is a single line: "Conversion marketing solutions that enrich, inform, and excite prospective customers." Crunchbase carries a longer statement of the same argument, that conventional demand funnels are built to extract contact details and pressure a purchase, and that the better ones over-deliver tangible value to a prospect first. The company publishes no team page, client list or case studies, and Mawer took the Bitmaker acquisition, not Proforo, to the TechTO stage in December 2016.
Backers
No outside funding found; an owner-operated marketing practice
Quick answers
What does Proforo do?
Conversion marketing — the demand-generation side of digital marketing. Its site describes its work as "conversion marketing solutions that enrich, inform, and excite prospective customers."
Who founded Proforo?
Andrew Mawer, in 2020. He earlier founded Bitmaker, the Toronto coding bootcamp acquired by General Assembly in 2016.
Where is Proforo based?
Toronto. Its legal entity is Proforo, Inc.