The people
What they build
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Working at Purpose Unlimited
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On the TechTO stage
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About
Som Seif founded Claymore Investments and sold it to BlackRock in 2012, then started Purpose Investments to build, in the company's words, "a firm for thoughtful Canadians" around a more modern approach to asset management. Purpose passed $1 billion in assets in 2015, $12 billion in 2020 and $17 billion in 2021, helped by an early and unusually large Bitcoin ETF. The business rebranded as Purpose Unlimited in 2022, with Purpose Investments as one arm among several: Advisor Solutions by Purpose, Foundation Wealth Partners, Harness Investment Management, Driven (formerly Thinking Capital) in small-business lending, Ether Capital in digital assets, and a longevity retirement platform. In 2025 it acquired Vancouver's Steadyhand, adding roughly $1.3 billion and taking group assets past $30 billion. Seif presented at TechTO in October 2018 as Purpose Investments.
Backers
Privately held and founder-led. The company's own history describes growth through acquisition — Thinking Capital, Ether Capital, Harness, Steadyhand — rather than venture rounds; no outside financing is disclosed on its site.
Quick answers
What is Purpose Unlimited?
The Toronto financial services group founded by Som Seif. It covers ETFs and mutual funds through Purpose Investments, plus advisor services, small-business lending, digital assets and retirement income.
Is Purpose Unlimited the same as Purpose Investments?
Purpose Investments is the founding and largest business; Purpose Unlimited is the parent group, the name the company adopted in 2022.
Who founded Purpose and when?
Som Seif, who started Purpose Investments in 2013 after selling Claymore Investments to BlackRock.
How much does Purpose manage?
The platform passed $17 billion in 2021, and the 2025 Steadyhand acquisition was expected to take group assets above $30 billion.