ecosystem / companies / scribblelive

ScribbleLive

ScribbleLive was a Toronto content-marketing platform used by brands, sports and media companies to plan, produce, distribute and measure content. Brazil's Rock Content acquired it in December 2019 and folded its Toronto and US offices into Rock Content North America.

Marketing technologyTorontoFounded 2008
December 2019acquired by Rock ContentBetaKit, 2019-12-10

The people

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Working at ScribbleLive

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On the TechTO stage

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About

ScribbleLive began as live-blogging software for newsrooms and grew into a content cloud covering the whole lifecycle — ideation, planning, creation, distribution and measurement — for brands, sports properties and publishers. Jonathan Keebler was its founding CTO and took the TechTO stage in 2015 on what it takes to grow a software company in Toronto. Vince Mifsud ran it as CEO from 2014 until January 2018, when he moved to board chair. Rock Content, a Brazilian content-marketing company, acquired it in December 2019; its founder put the price in the tens of millions of dollars. The Toronto and US offices continued as Rock Content North America, and the ScribbleLive brand no longer trades on its own.

Backers

Venture-backed before the sale; investors named in coverage of the acquisition include First Ascent Ventures.

Some figures are founder-stated, not independently confirmed

Quick answers

Does ScribbleLive still exist?

Not as its own company. Rock Content acquired it in December 2019 and its offices became Rock Content North America. The ion interactive and Visual.ly brands went across in the same deal.

Who ran ScribbleLive?

Vince Mifsud was chief executive until January 2018, when he became board chair. Jonathan Keebler was the founding chief technology officer.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 4, 2026