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About
Senso pulls a financial institution's data into one place and generates predictive intelligence from it — flagging, for example, when a member is moving from looking at homes to buying one, so the institution can reach them first rather than react afterwards. Founder Saroop Bharwani started it in 2017 after leaving RBC, and RBC became a customer. The company raised a $4 million CAD seed extension in July 2020 to fund US expansion, and has since focused heavily on American credit unions.
Backers
Mendoza Ventures and Breakaway Growth (co-leads), Luge Capital, Rising Tide, BDC, iNovia Capital — $4M CAD seed extension, July 2020
Quick answers
What does Senso.ai do?
It generates predictive intelligence for banks, credit unions and mortgage lenders from their own data, so they can approach members proactively instead of reacting after the fact.
Who founded Senso.ai?
Saroop Bharwani, in 2017, after leaving RBC. It was his third startup, and RBC later became a customer.
How is Senso funded?
It raised a $4 million CAD seed extension in July 2020 co-led by Mendoza Ventures and Breakaway Growth, with Luge Capital, Rising Tide, BDC and iNovia participating.