The people
What they build
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Working at STAT Search Analytics
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On the TechVancouver stage
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About
Rob Bucci founded STAT Search Analytics in Vancouver's Railtown in 2009 and ran it for nine years without raising money — wholly private, entirely bootstrapped, and profitable. The product tracked search-result rankings at enterprise scale and sold mainly to large in-house SEO teams and agencies; Bucci has said its first big customer, Expedia, arrived in the product's first year on the strength of the technical SEO blog he wrote while building it, and pulled the whole company toward the enterprise. He told that story on the TechVancouver stage in October 2016. Moz announced the acquisition on 10 October 2018, retaining all 50 STAT employees in Vancouver, and Bucci became Moz's vice-president of research and development.
Backers
None — 100 percent bootstrapped and privately held until Moz acquired it in October 2018; terms were not disclosed
Quick answers
What did STAT Search Analytics do?
It measured how visible a website was in search engines, tracking rankings daily at a scale aimed at enterprise customers rather than individual marketers.
Who founded STAT and how was it funded?
Rob Bucci founded it in Vancouver in 2009 and never raised outside capital — it stayed bootstrapped, private and profitable for nine years.
What happened to STAT?
Moz acquired it on 10 October 2018 and kept all 50 employees in Vancouver. Bucci became Moz's vice-president of research and development. The product is still sold as STAT.