The people
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Working at Tagga
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On the TechVancouver stage
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About
Amielle Lake founded Tagga in 2008 as a free SMS marketing platform funded by advertisers. Over roughly nine years the company pivoted repeatedly — first to an agency-focused mobile marketing tool, then to a cross-channel platform spanning SMS, email and social for brands, and finally to technology for measuring and segmenting customers across media channels. It was later acquired by email-marketing company Campaign Monitor.
Backers
Tagga was venture-backed; on stage the founder described raising financing in 2008 on the strength of a business plan. Specific investors are not confirmed here.
Quick answers
When was Tagga founded?
2008, starting as a free SMS marketing platform before pivoting to a cross-channel marketing platform for brands.
What happened to Tagga?
It was acquired by email-marketing company Campaign Monitor.