The people
What they build
Open roles via the TechTO Job Board
Working at The Nielsen Company
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On the TechTO stage
Every talk is searchable — ask the archive about The Nielsen Company ↗
About
Nielsen reached the TechTO stage through Jenny Mabley, VP of consumer panel services, who spoke at TechTO Retail in January 2020 on using sound, music and voice in shopper research — what brands can learn from how people actually hear a store. The company has split twice since. In March 2021 Nielsen completed the sale of its Global Connect business, the consumer-panel and retail-measurement side Mabley works in, to Advent International for US$2.7 billion; that business was renamed NielsenIQ and licensed the Nielsen name for twenty years. In October 2022 the remaining media-measurement company was taken private by an Evergreen Coast Capital and Brookfield consortium at US$28 a share, about US$16 billion including debt, and delisted from the NYSE.
Backers
Privately held since October 2022 by a consortium led by Evergreen Coast Capital, an Elliott Investment Management affiliate, and Brookfield Business Partners. Publicly traded on the NYSE before that.
Quick answers
Is NielsenIQ the same company as Nielsen?
No. NielsenIQ is the former Global Connect consumer-panel business, sold to Advent International for US$2.7 billion and made independent in 2021. Nielsen is the media-measurement company it was split from.
Is Nielsen still publicly traded?
No. A consortium led by Evergreen Coast Capital and Brookfield took it private at US$28 a share in a deal worth about US$16 billion, closing on 11 October 2022.
Who spoke for Nielsen at TechTO?
Jenny Mabley, VP of consumer panel services, at TechTO Retail in January 2020, on what sound, music and voice reveal in shopper research.