The people
What they build
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Working at Tribe Capital
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On the TechTO stage
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About
Tribe Capital describes itself as a group of entrepreneurs, operators and data scientists, and invests across stages from San Francisco. Arjun Sethi, Jonathan Hsu and Ted Maidenberg founded it in 2018 after working together at Social Capital, where the quantitative approach to diagnosing product-market fit that Tribe is built on took shape: read a company's own growth and retention data rather than judge it on narrative. The firm says it manages about $2.2 billion. Sethi is chairman and, since October 2024, co-CEO of Kraken; Hsu and Maidenberg are managing directors, and the firm has since added credit and venture arms. Sethi represented Tribe on TechTO's Founders & Funding in January 2021, in a panel on how to angel invest with Farhan Thawar and Eva Lau — booked as a direct response to a widely read essay arguing the Canadian tech scene did not know how to angel invest.
Backers
A venture firm rather than an operating company; its limited partners are not disclosed publicly.
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Quick answers
What is Tribe Capital known for?
Applying data science to investment diligence — reading a company's own growth, retention and engagement data to judge product-market fit. The three co-founders developed the approach at Social Capital before starting Tribe in 2018.
How much does Tribe Capital manage?
About $2.2 billion, according to the firm's own site. Its investments include Slack, Carta, Gusto, Rippling, Applied Intuition and xAI.
Who from Tribe Capital has spoken at TechTO?
Co-founder and chairman Arjun Sethi, on Founders & Funding on 2021-01-22, in a session on how to angel invest alongside Farhan Thawar of Shopify and Eva Lau of Two Small Fish Ventures.