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About
Roy Pereira is a five-time founder: Shiny Ads sold to Rubicon Project in 2014, and Zoom.ai — later CalendarHero — was acquired by Vendasta. He started Unified.to with CalendarHero's chief technology officer Alexey Adamsky in April 2023, after years of watching product teams rebuild the same connectors. The company sells a single API that fronts hundreds of third-party systems across HR, ATS, CRM, accounting, e-commerce, file storage, ticketing and more, plus an MCP server for AI agents and an embedded authorization flow customers can drop into their own product. It raised $1.1 million CAD in pre-seed funding, closed October 2024, co-led by Vancouver's LOI Venture and Montreal's Developer Capital, with Techstars, Alumni Ventures, Gurtin Ventures, Baker Street Ventures and eleven angels. Humi, an early customer, was reported to have added 25 HR-system integrations in a month.
Backers
LOI Venture and Developer Capital co-led the $1.1-million CAD pre-seed, with Techstars, Alumni Ventures, Gurtin Ventures, Baker Street Ventures and eleven angel investors. The company is also a Creative Destruction Lab alumnus.
Quick answers
What does Unified.to do?
It sells one API that fronts hundreds of third-party systems, so a software company can ship the integrations its customers ask for without building and maintaining each connector itself.
Who founded Unified.to?
Roy Pereira, chief executive, and Alexey Adamsky, chief technology officer, in April 2023. The two had worked together at Zoom.ai/CalendarHero, which Vendasta acquired.
How much has Unified.to raised?
$1.1 million CAD in pre-seed funding, closed October 2024 and co-led by LOI Venture and Developer Capital, with Techstars and other investors.