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VarageSale

VarageSale was a Toronto community buy-and-sell marketplace (2012–2017) where every member was manually verified before joining. Founded by Tami Zuckerman and Carl Mercier, it raised US$34M from Sequoia Capital and Lightspeed before VerticalScope acquired it in November 2017.

MarketplaceTorontoFounded 2012varagesale.com
US$34MSeries B from Sequoia Capital and LightspeedBetaKit, 2017-11-10

The people

Tami ZuckermanFounder · 1 TechTO talk
CM
Carl MercierCo-founder & CEOprofile coming

What they build

VarageSaleVerified-member community marketplace for local buying and selling

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Working at VarageSale

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On the TechTO stage

Every talk is searchable — ask the archive about VarageSale

About

VarageSale was built around trust: unlike Craigslist or Kijiji, every member was pre-screened by a person, each local community had its own moderators, and there was a 24-hour safety line. Tami Zuckerman came up with it while on maternity leave from teaching kindergarten and built the first version with her husband Carl Mercier. It raised US$34M in a 2015 Series B from Sequoia Capital and Lightspeed, after earlier money from Real Ventures and iNovia. The company never landed a revenue model: it laid off around 30 percent of staff in January 2016, its CEO stepped back to product that March, and VerticalScope acquired it in November 2017.

Backers

Sequoia Capital and Lightspeed led the US$34M Series B; earlier backers Real Ventures and iNovia. Acquired by VerticalScope in November 2017

Quick answers

What was VarageSale?

A Toronto community buy-and-sell marketplace that manually verified every member and moderated each local group, positioned against the anonymity of Craigslist and Kijiji.

What happened to VarageSale?

It raised US$34M but did not find a revenue model in time. After 2016 layoffs and a leadership change, VerticalScope acquired the company in November 2017.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 3, 2026