The people
What they build
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Working at Asenion
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On the TechTO stage
TechTO: Premium | LIVE from Rotman | November 6, 2023
Watch on YouTube ↗Building Exceptional AI Companies and Products | Fion Lee-Madan
Watch on YouTube ↗Every talk is searchable — ask the archive about Asenion ↗
About
David Van Bruwaene and Fion Lee-Madan met at Founder Institute and started Fairly AI in 2020, building software to test AI systems for bias, privacy and transparency before they reach production. Lee-Madan told the TechTO audience in February 2025 that the company had raised $2.2M CAD against a nearest competitor's $40M, and counted Microsoft and IBM as partners. In June 2025 Fairly AI acquired the Stockholm company anch.AI, whose founder Anna Felländer had spent nine years developing an AI risk-assessment framework, and the combined company was renamed Asenion after Asimov's laws of robotics.
Backers
Benhamou Global Ventures; ventureLAB, Village Capital, Techstars and Backstage Capital are also listed by data providers but not confirmed first-party
Quick answers
What does Asenion do?
It provides AI governance software — auditing, testing and monitoring enterprise AI systems for bias, privacy and transparency, and mapping them to the EU AI Act, NIST AI Risk Management Framework and ISO 42001.
Is Asenion the same company as Fairly AI?
Yes. Fairly AI was founded in Kitchener in 2020 and acquired the Swedish startup anch.AI in June 2025; the combined company took the name Asenion.
Who founded it?
Fairly AI was founded by David Van Bruwaene and Fion Lee-Madan, who met at Founder Institute. Anna Felländer, who founded anch.AI in Stockholm, is a co-founder of Asenion and president of its European arm.