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Automat

Automat was a Montreal conversational-AI platform that automated online sales conversations to help retailers guide shoppers and sell more. It was acquired by Salesfloor in January 2022.

Conversational AIMontrealFounded 2015
US$8.3MSeries A funding raisedNewswire

The people

Andy MauroCo-founder & CEO, Storycraft · 1 TechTO talk
EO
Erdem OzcanCo-founderprofile coming
HB
Henri BouvierCo-founderprofile coming

What they build

Conversational-commerce platform — automated in-store-style sales conversations and product recommendations for online retail

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Working at Automat

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On the TechTO stage

Every talk is searchable — ask the archive about Automat

About

Automat used conversational AI to recreate in-store sales conversations online, giving shoppers guided product recommendations and personalization for retail and consumer brands. It worked with both large multinational holding companies and smaller direct-to-consumer brands. Founded in 2015, it raised a US$8.3M Series A and was acquired by conversational-commerce company Salesfloor in January 2022.

Backers

Series A led by You & Mr Jones (Brandtech Group), with Comcast Ventures, Omidyar Technology Ventures, and follow-on from existing investors Relay Ventures, Real Ventures and USAA.

Quick answers

What happened to Automat?

It was acquired by conversational-commerce company Salesfloor in January 2022.

What did Automat do?

It used conversational AI to automate online sales conversations, giving shoppers guided product recommendations for retail brands.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 18, 2026