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Circle

Circle is the community platform creators and brands use to run memberships, courses, events and discussion under their own brand. Founded in January 2020 by Sid Yadav, Andy Guttormsen and Rudy Santino, three ex-Teachable operators, it is headquartered in New York and reached $68M ARR by May 2026.

SaaSNew YorkFounded 2020circle.so
$68MARR as of May 2026, up from $55M at the end of 2025 — roughly 80% year over yearSacra company profile, read 2026-09-02
$250Mvaluation set in 2023, on $30.2M raised across five roundsSacra company profile, read 2026-09-02
10,000+communities on the platform, about 4,000 of them paying (2023)Sacra company profile, read 2026-09-02

The people

SY
Sid YadavCo-founder & CEOprofile coming
AG
Andy GuttormsenCo-founderprofile coming
RS
Rudy SantinoCo-founderprofile coming

What they build

Community spaces — discussion, posts and DMs under the operator's own brand
Courses and memberships with built-in payments
Live events and streaming
Branded mobile apps and a white-label web experience

Open roles via the TechTO Job Board

Working at Circle

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Circle’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: circle.so/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

About

Circle sells one place for a paid community: discussion spaces, courses, live events, memberships and payments, on the operator's own domain rather than inside someone else's social network. Its founders — Sid Yadav, Andy Guttormsen and Rudy Santino — built and marketed Teachable before starting Circle in January 2020, and the product reflects that: it is aimed at people who already sell something and want the audience in one place.

Growth has been steady rather than explosive. Sacra puts Circle at $55M ARR at the end of 2025 and $68M by May 2026, roughly 80% year-over-year, on $30.2M raised across five rounds and a $250M valuation set in 2023. Investors include Tiger Global, Notation Capital and Bossa Invest.

Charlie Locke heads sales at Circle. He spoke at TechTO's SalesTO in January 2019 as VP of Sales at #paid, six years before this role.

Backers

Tiger Global Management, Notation Capital, Bossa Invest · $30.2M raised across five rounds, at a $250M valuation in 2023.

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Quick answers

What does Circle do?

It is a community platform — discussion, courses, events, memberships and payments for creators and brands, hosted under their own brand instead of on a social network.

Who founded Circle?

Sid Yadav, Andy Guttormsen and Rudy Santino in January 2020. All three worked at Teachable first. Yadav is CEO.

Is this the same Circle as USDC?

No. That is Circle Internet Financial, a separate stablecoin company. This Circle is the community platform at circle.so.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 2, 2026