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Working at ClassPass
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About
ClassPass sells a subscription that gets members into classes and appointments across a network of studios and venues. Fritz Lanman led its Series A, chaired the board, and became CEO in March 2017 as founder Payal Kadakia moved to chairman. A 2016 pricing restructure into tiered bundles cost about 10% of the user base at first but doubled subscriber growth year over year. Mindbody acquired ClassPass in 2021; the combined group rebranded as Playlist in 2025 and merged with Germany's EGYM in March 2026.
Backers
Acquired by Mindbody in 2021; now a Playlist brand, with Vista Equity Partners, Affinity Partners, Temasek and L Catterton behind the parent
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Quick answers
What is ClassPass?
A subscription marketplace that lets members book fitness and wellness classes across a network of studios and venues.
Who owns ClassPass?
Playlist, the parent company of Mindbody, ClassPass and Booker. Mindbody acquired ClassPass in October 2021 in an all-stock deal valuing it near $1B.
Who was ClassPass's CEO?
Payal Kadakia founded it in 2013; Fritz Lanman took over as CEO in March 2017 and is now co-founder and CEO of Playlist.