The people
What they build
Open roles via the TechTO Job Board
Working at Convictional
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Open roles on the TechTO Job Board ↗Or their own careers page: moderndropship.com/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Distribution Secrets for Startups | Chris Grouchy, Co-Founder & President of Convictional
Watch on YouTube ↗2021 Canadian Rocketship Companies - Convictional
Watch on YouTube ↗Every talk is searchable — ask the archive about Convictional ↗
About
Roger Kirkness and Chris Grouchy founded Convictional in Toronto in 2017 to make B2B commerce work like an API: retailers and marketplaces plug in suppliers, and product, inventory, order and invoice data flows between them without manual setup. It went through Y Combinator, raised $3M shortly after — Grouchy named Garage Capital and Y Combinator on the TechTO stage in November 2019 — and went on to raise $50.7M CAD. The company later rebranded its dropshipping product to Modern Dropship. Grouchy stepped away in August 2024 after seven years; Carro acquired Modern Dropship in April 2026.
Backers
Y Combinator and Garage Capital named on stage in 2019; $50.7M CAD raised in total
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Quick answers
What did Convictional do?
Connected retailers and marketplaces to their suppliers, passing product data, inventory, orders and invoices between them so onboarding a new supplier took minutes rather than months.
Who founded Convictional?
Roger Kirkness and Chris Grouchy, in Toronto in 2017. Kirkness was CEO; Grouchy was president until he stepped away in August 2024.
What happened to Convictional?
It rebranded its dropshipping product to Modern Dropship, and Carro acquired Modern Dropship in April 2026.