Ctrl V

Ctrl V opened in Waterloo as what its founders describe as North America's first VR arcade franchise, and grew quickly by franchising rather than operating everything itself. Within a year of opening it had locations open, under construction or in search across Waterloo, Hamilton, Cambridge, North York, Mississauga, Edmonton, Halifax, Red Deer, Calgary, Kelowna, Kamloops, Regina, Saskatoon and Winnipeg, plus New Jersey, Florida and Texas. Bruski's stated reason for going to smaller markets rather than San Francisco or New York is that the company develops neither the hardware nor the software — it is a service provider, and the service has no natural demographic ceiling. He came to it from over a decade in buy-side investment management in Toronto, and pitches the business in Warren Buffett's language of economic moats.