Dooly

Dooly started from a complaint that every sales organisation recognises: the CRM is the system of record, and keeping it current is the part of the job nobody wants. Kris Hartvigsen and Justin Vaillancourt founded the company in Vancouver in 2016 — it went through New Ventures BC's Venture Accelerator Program that year and reached the top 10 of its 2017 competition — and built what Hartvigsen described on the TechVancouver stage as a single pane of glass: a note-taking surface that quietly created the contacts, updated the records and pushed the tasks, then read the notes back and surfaced the case study or talking point that fitted the deal. He called the output a deal book, and framed the pitch as selling freedom to salespeople, on the argument that roughly two thirds of a seller's time goes to clerical work priced far below what they are paid. Funding followed the thesis: a CAD $4-million seed in 2020, a US$22-million Series A in March 2021 and a US$96.5-million Series B in 2022. Mediafly, the Chicago sales-enablement platform, acquired Dooly in August 2024 and Hartvigsen became its chief growth officer.