The people
What they build
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Working at Embark
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On the TechTO stage
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About
Embark is a Canadian RESP provider that moved a traditionally analog, salesperson-sold product onto a digital platform where parents can model future tuition costs, sign up, and track government education grants. The business rebranded from Knowledge First Financial in early 2023 and is owned by the not-for-profit Embark Student Foundation. On stage in 2023, CEO Andrew Lo said the company serves roughly 1.2 million parents and students and draws on decades of accumulated RESP expertise. It is headquartered in Mississauga, Ontario.
Backers
Not venture-backed. Embark is owned by the Embark Student Foundation, a Canadian not-for-profit corporation that reinvests profits into student scholarships.
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Quick answers
What is Embark?
A Canadian education savings and planning company built around the Registered Education Savings Plan (RESP), offering a digital platform to open accounts, project tuition costs, and capture government education grants.
Is Embark a startup?
Not a traditional one. It rebranded from Knowledge First Financial in 2023 but operates like a startup with new technology and branding.