The people
What they build
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Working at Fresh Squeezed Ideas
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On the TechTO stage
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About
Fresh Squeezed Ideas is an insight-led marketing consultancy that brings anthropology, behavioural science and strategic foresight to commercial questions — segmentation, positioning and brand strategy — rather than survey work alone. It has operated since 2006, is headquartered in Chicago with an office in Toronto, and works largely with consumer packaged goods and healthcare clients; its FSi division has run projects including market research and segmentation for the Canadian law firm Fasken. Nadine Hare, who led strategy and innovation there and later worked as vice-president of anthropology and strategy, presented at TechTO's HealthTO event in April 2019 on how care has shifted and what that means for patients and caregivers. She now runs co-being design.
Backers
A privately held consultancy; no outside investment is on the public record.
Quick answers
What does Fresh Squeezed Ideas do?
Market research, marketing strategy and branding, built on social science and behavioural research, mainly for consumer products and healthcare clients. Its FSi division handles research and segmentation projects.
Where is it based?
Headquartered in Chicago with an office in Toronto, which is where its TechTO connection comes from. It has been operating since 2006.
Who spoke for it at TechTO?
Nadine Hare, then leading strategy and innovation, at HealthTO in April 2019, on how the landscape of care has shifted for patients and caregivers. She now runs co-being design.