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Generation R

Generation R was a Vancouver consultancy on the ethical and social risks companies take on when they deploy automated systems — predictive decision-making tools and robotics. Shalaleh Rismani was its chief innovation officer; she took the TechVancouver stage in November 2017, seven months in and one client deep.

AIVancouverFounded 2017
7 months oldthe firm's age when Rismani spoke, with one client to dateTechVancouver stage 2017-11

The people

What they build

Ethical and social risk assessment for automated systems

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Working at Generation R

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On the TechVancouver stage

Every talk is searchable — ask the archive about Generation R

About

Generation R advised companies on the ethical and social risk that arrives with automation: what a predictive decision-making tool does to the people it sorts, and what a company owes them. Shalaleh Rismani was its chief innovation officer and spoke at TechVancouver in November 2017, opening by saying the firm was seven months old and had had one client — a talk about learning in public rather than a case study. Rismani came to the work from robotics: she took a master's in biomedical engineering and a bachelor's in mechatronics at UBC, and co-directs the Open Roboethics Institute, the non-profit that grew out of an international roboethics think tank hosted at UBC and founded by AJung Moon. She is now at McGill University, where she works with the RAISE Lab.

Backers

A consultancy; no outside investment is on the public record.

Some figures are founder-stated, not independently confirmed

Quick answers

What did Generation R do?

It advised companies on the ethical and social risks of deploying automated systems, including predictive decision-making tools — identifying what those systems do to people and what a company should do about it.

Who was behind it?

Shalaleh Rismani was chief innovation officer. She is a UBC-trained mechatronics and biomedical engineer who co-directs the Open Roboethics Institute and is now at McGill University.

How old was the company at the TechVancouver talk?

Seven months, with one client, by Rismani's own account from the stage in November 2017 — which is why the talk was about lessons learned rather than results.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 6, 2026