The people
What they build
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Working at Invisibly
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On the TechTO stage
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About
McKelvey's original argument was about the imbalance in the data economy: people generate the data that funds the internet and capture none of the value, so Invisibly set out to let them unlock paywalls and ad-free content by choosing to share it. What the company sells today is narrower and more conventional. Its own site describes a single partner for paid media across eight platforms — Google Ads, Meta, LinkedIn and Amazon DSP among them — with AI creative generation and scoring and real-time market research alongside, positioned against the fragmentation of using a different vendor for each. It publishes 50-plus active clients, more than $25M in media managed annually, no spend minimums, and an entirely US-based team. McKelvey co-founded Square, now Block, with Jack Dorsey in 2009 after losing a sale he could not take a card for; he also founded LaunchCode and wrote The Innovation Stack.
Backers
Founders Fund is repeatedly described as an investor in the company, but no round, size or date could be confirmed from a first-party or press source read here.
Quick answers
What does Invisibly do now?
On its own site, it runs paid media for clients — search, social and programmatic across eight platforms — with AI creative generation and scoring and real-time market research alongside. It says it manages more than $25M of media a year for 50-plus active clients.
What was it originally?
McKelvey founded it in 2016 on the argument that people should earn from their own data rather than give it away — unlocking paywalls and ad-free content by choosing what to share. The current product is a narrower, more conventional media offering.
Who founded it?
Jim McKelvey, who co-founded Square, now Block, with Jack Dorsey in 2009. He also founded LaunchCode and wrote The Innovation Stack.
Who from Invisibly is in this directory?
Jim McKelvey, its founder and chief executive, who spoke at TechTO's fintech night in 2020 on innovation as a competitive advantage — a talk billed for both Square and Invisibly.