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Kindred AI

Kindred was a Vancouver robotics company that used deep reinforcement learning to teach robots to pick individual items in warehouses. Founded in 2014 by Suzanne Gildert, who recruited D-Wave's Geordie Rose as CEO, it sold its SORT system to retailers including Gap and American Eagle before Ocado acquired it in 2020 for US$262M.

Acquired — Acquired by Ocado on 2 November 2020 for US$262M; no longer operates independently.

AIVancouverFounded 2014
US$262Mprice Ocado paid for Kindred Systems, announced November 2020The Robot Report 2020-11-02
180piece-picking robots expected to be deployed by the end of 2020The Robot Report 2020-11-02
Top 50named to MIT Technology Review's 50 Smartest Companies for 2017 — the list placed Kindred in San Francisco, which Rose objected to on stage because the company was Vancouver-basedTechVancouver stage 2017-07-12

The people

Geordie RoseFounder · 2 TechTO talks
SG
Suzanne GildertCo-founder & CTOprofile coming
JB
James BergstraCo-founderprofile coming
GB
George BabuCo-founderprofile coming

What they build

Kindred SORTPiece-picking robots combining computer vision, motion control and deep reinforcement learning to sort individual items in apparel and grocery fulfilment centres; customers included Gap and American Eagle. Folded into Ocado's automation business after the 2020 acquisition.

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Working at Kindred AI

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On the TechVancouver stage

Every talk is searchable — ask the archive about Kindred AI

About

Kindred Systems set out to build machines that could learn to handle the messy variety of real warehouse inventory rather than a fixed set of parts. Suzanne Gildert started it in 2014 after leaving D-Wave and invited Geordie Rose, then D-Wave's CTO, to join as CEO — a sequence Rose confirmed on the TechVancouver stage in 2017, where he credited Gildert with founding the company. The team was spread across Vancouver, Toronto and San Francisco. In 2018 Kindred spun out its artificial general intelligence research division, and Rose and Gildert left to co-found Sanctuary AI. Kindred kept commercializing SORT, its piece-picking robot, and Ocado announced its acquisition on 2 November 2020 for approximately US$262M. Kindred no longer operates as an independent brand — kindred.ai no longer resolves and the technology sits inside Ocado's automation business.

Backers

Data Collective and Eleven Two Capital, with well over US$10M raised as of September 2016 — investor names and that figure are from IEEE Spectrum's reporting. Later rounds and total raised before the Ocado acquisition are not confirmed.

Quick answers

What did Kindred do?

It built SORT, a piece-picking robot system that used deep reinforcement learning and computer vision to grab individual items out of mixed bins in warehouses — work that is much harder for robots than handling identical parts. Retail customers included Gap and American Eagle.

Who founded Kindred?

Suzanne Gildert founded it in 2014 after leaving D-Wave, alongside James Bergstra and George Babu, and invited Geordie Rose — her former boss and D-Wave's CTO — to join as CEO. Rose credited Gildert with founding the company from the TechVancouver stage in 2017.

What happened to Kindred?

Ocado acquired it for approximately US$262M in a deal announced on 2 November 2020. Kindred no longer operates as an independent brand. Earlier, in 2018, its AGI research division was spun out and became Sanctuary AI, co-founded by Rose and Gildert.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 28, 2026