The people
What they build
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How to pivot into tech with Alexis MacDonald
Watch on YouTube ↗Jason Smith of Klue presents Elevators and Cliffs: Milestones in the Entrepreneurial Journey
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About
Klue was founded in Vancouver in 2015 and sells competitive enablement software — tooling that collects, curates, and distributes competitive intelligence across a company's revenue teams, including win-loss analysis and sales enablement use cases. The platform pulls competitive data automatically from public and private external sources such as news and competitor web page changes, and from internal teams through integrations with Slack, Highspot, and Salesforce. Jason Smith is CEO and co-founder; Sarathy Naicker is CTO and co-founder. Smith was previously president of Vision Critical. In December 2021 Klue raised a US$62 million Series B led by Tiger Global with participation from Salesforce Ventures, taking total funding past US$81 million. Alexis MacDonald joined as VP of People in mid-2024 and spoke at TechTO that June — about career transitions into tech, not about Klue's product. In June 2025 Klue laid off roughly 85 people — just over 40% of its workforce — in a restructuring Smith described as a proactive move toward profitability, with AI acting as both external competition and an internal replacement for some functions.
Backers
Tiger Global led Klue's US$62 million Series B in December 2021, with Salesforce Ventures participating. Total funding is over US$81 million.
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Quick answers
What does Klue do?
Klue makes competitive enablement software. It automatically gathers competitive data from external sources like news and competitor web page changes, and from internal teams via Slack, Highspot, and Salesforce, then curates it and pushes it to the people who need it in a deal. Customers use it for competitive enablement, win-loss analysis, and sales enablement.
Who founded Klue and when?
Klue was founded in Vancouver in 2015. Jason Smith is CEO and co-founder; Sarathy Naicker is CTO and co-founder. Reporting on the Series B also names Ryan Sorley as a co-founder. Smith was previously president of Vision Critical.
How much has Klue raised?
Over US$81 million. The largest round was a US$62 million Series B announced in December 2021, led by Tiger Global with Salesforce Ventures participating.