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LoginRadius

LoginRadius is a customer identity and access management platform — sign-up, login and identity data for consumer-facing brands. Rakesh Soni and Deepak Gupta founded it in 2012, moved the headquarters from Edmonton to Vancouver after a US$17 million round led by Microsoft's M12, and say the platform now handles over a billion identities.

SaaSVancouverFounded 2012loginradius.com
US$17Mround led by Microsoft's M12 with ForgePoint Capital (July 2019), after which the head office moved from Edmonton to VancouverBetaKit
1B+digital identities the company says its platform handles (assumption — company-reported)LoginRadius

The people

Rakesh SoniCo-founder & CEO · 1 TechTO talk
DG
Deepak GuptaCo-founder & CTOprofile coming

What they build

LoginRadius CIAMRegistration, authentication, single sign-on, consent and identity data management for consumer-facing brands.Product page ↗

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Working at LoginRadius

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Open roles on the TechTO Job Board ↗Or their own careers page: loginradius.com/careers ↗

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On the TechVancouver stage

Every talk is searchable — ask the archive about LoginRadius

About

Soni and Gupta met in high school in India and came to North America separately — Soni to the University of Alberta, Gupta to the Illinois Institute of Technology — before starting LoginRadius in Edmonton in 2012. The product is CIAM: the login, registration, consent and identity-data layer a consumer brand would otherwise build and maintain itself. A US$17 million round in July 2019 led by Microsoft's M12 venture fund with ForgePoint Capital roughly doubled the company and moved its head office to downtown Vancouver. Soni took the TechVancouver stage in 2017 and framed the whole story around adaptability — his line was that the company believes in evolving 365 days a year.

Backers

Microsoft M12, ForgePoint Capital, Real Ventures · over US$20M raised

Some figures are founder-stated, not independently confirmed

Quick answers

What is CIAM?

Customer identity and access management — the sign-up, login, consent and identity-data layer for a company's own customers, as opposed to employee identity.

Who founded LoginRadius?

Rakesh Soni and Deepak Gupta in 2012. They met in high school in India; Soni studied at the University of Alberta and Gupta at the Illinois Institute of Technology.

Where is LoginRadius based?

Vancouver. It started in Edmonton and moved the head office downtown Vancouver after its 2019 round.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 1, 2026