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Working at Lovevery
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About
Lovevery sells subscription Play Kits: age-staged bundles of toys and parent guidance built around developmental windows in a child's first years, rather than the button-and-flashing-lights toy Jessica Rolph says made her feel disconnected from her own child. Rolph, who had been founding partner of organic baby-food company Happy Family, co-founded it in 2015 with Roderick Morris, who had scaled Opower; she runs the company as CEO from Boise while it ships internationally. The product design leans on child-development research — Rolph traced the idea to a two-decade-old doctoral thesis on the developing brain — and the business model is a stage-based subscription rather than one-off toy sales. By the October 2021 Series C, investor Reach Capital put active subscribers above 220,000 across more than 30 markets, with more than a million Play Kits shipped in the preceding year. Maveron backed the company early, and Rolph appeared on TechTO's Founders & Funding in May 2020 with Maveron partner Jason Stoffer.
Backers
TCG led the $100M Series C in October 2021; Maveron, Reach Capital, the Chan Zuckerberg Initiative, GV and SoGal Ventures are also investors. Reach Capital has said it invested in 2018, 2019 and the Series C.
Quick answers
What does Lovevery sell?
Subscription Play Kits — toys plus parent guidance, staged by a child's age and built around developmental windows in early childhood — alongside an app and courses for parents.
Who founded Lovevery?
Jessica Rolph and Roderick Morris, in 2015. Rolph had co-founded Happy Family, the organic baby-food company acquired by Danone; Morris had scaled Opower. Rolph is CEO and based in Boise.
How big is Lovevery?
At its $100-million Series C in October 2021, led by TCG, investor Reach Capital put the company above 220,000 active subscribers in more than 30 markets, having shipped over a million Play Kits in the previous 12 months.