The people
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Working at MonetizeMore
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On the TechVancouver stage
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About
MonetizeMore sits between publishers and the programmatic ad market, running header bidding, demand partnerships and yield optimisation on their behalf so that inventory sells for more than a publisher would get alone. Kean Graham started it in 2010 with the explicit goal of building a bootstrapped business rather than a funded one, and made a second unusual choice at the same time: the company has been fully distributed since founding, with team members setting their own schedules and working from wherever they live. That was a peculiarity in 2018, when Graham took the TechVancouver stage to argue that location independence is a competitive advantage rather than a perk — it changes who you can hire and what the cost structure looks like — several years before remote work became a default conversation in tech. The company is a Google Certified Publishing Partner and won Google's Most Innovative Technology award in 2020 and 2022. Its own site reports more than 150 ad operations specialists, over 1,500 clients and more than $100 million paid out to publishers.
Backers
Bootstrapped. Graham has consistently described building the company on revenue rather than outside investment, and no funding round is on the public record.
Quick answers
What does MonetizeMore do?
It increases ad revenue for digital publishers, running header bidding, demand partnerships and yield optimisation on their inventory. It is a Google Certified Publishing Partner and works with publisher networks in dozens of countries.
Who founded MonetizeMore?
Kean Graham, in 2010. He set out to build a bootstrapped business rather than raise capital, and structured it as a fully distributed company from the beginning.
Where is MonetizeMore based?
Nowhere in particular, deliberately. The company is Canadian and fully remote, with no head office; its team works from countries around the world. Graham himself is based in Vancouver, which is where he gave his TechVancouver talk.
What was Graham's argument about remote work?
That location independence is a business advantage rather than a lifestyle benefit — it widens the hiring pool, changes the cost structure and forces better operating discipline. He made the case on the TechVancouver stage in July 2018, well before the pandemic made distributed work ordinary.