The people
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Working at Moselle
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About
Moselle started inside Highline Beta, the Toronto venture studio Jajj joined as senior technical director in 2018, and was operating as an independent company by 2020 (BetaKit, 2024-10-11). Its platform connects to a brand's sales channels and warehouse systems, builds a demand forecast, and turns it into purchase orders and replenishment plans; Moselle's site lists Shopify, Amazon, Walmart, QuickBooks, Xero and several 3PL and inventory systems among its integrations. Jajj told BetaKit the platform served about 40 merchants in October 2024, including the dinnerware brand Fable, whose co-founder Tina Luu said on the TechTO stage that Moselle took over Fable's inventory and demand planning after the company struggled to plan without historical data. On the same stage Jajj previewed Mo, a conversational planning agent. The $2.1 million CAD all-equity seed round closed in August 2024 and brought total funding to $2.8 million CAD.
Backers
Seed (2024, $2.1M CAD): co-led by MaRS Investment Accelerator Fund and AQC Capital, with True, Rebellion Ventures, Highline Beta, Top Knot Ventures and Singh Capital (BetaKit, 2024-10-11)
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Quick answers
What does Moselle do?
It forecasts demand and plans inventory for consumer brands, then automates purchasing and replenishment. The company describes it as accessible demand planning; BetaKit (2024-10-11) describes an AI platform that predicts demand, manages suppliers and ordering, and tracks inventory.
Who founded Moselle and when?
Lakhveer Singh Jajj, listed as Founder & CEO on moselle.io, which gives 2020 as the founding year. BetaKit reports the company spun out of Highline Beta, where Jajj had been senior technical director since 2018.
Who has invested in Moselle?
The $2.1 million CAD seed round announced in October 2024 was co-led by MaRS Investment Accelerator Fund and AQC Capital, with True, Rebellion Ventures, Highline Beta, Top Knot Ventures and Singh Capital participating, per BetaKit. Total funding reached $2.8 million CAD.
Which TechTO company uses Moselle?
Fable Home. Co-founder Tina Luu said on the TechTO Commerce stage (2025-09-17, 8:40) that Fable found Moselle to handle its inventory and demand planning; BetaKit cites a Moselle case study claiming Fable saves $120,000 a year.