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About
Nudge Rewards built a mobile platform for large enterprises with fragmented, frontline workforces, such as retailers and food-service chains, delivering the right information to deskless employees to help them do their jobs. CTO and co-founder Dessy Daskalov shared the company's early scaling lessons at TechTO in August 2015, including buying services rather than building them, listening to the problem behind a feature request, and following the market. The company later rebranded to Nudge and was acquired by Waterloo-based frontline-training company Axonify in June 2022 for undisclosed terms; its roughly 65 staff were offered roles at Axonify.
Backers
Venture-backed, with Jump Capital among its investors. Acquired by Axonify in June 2022 for undisclosed terms
Quick answers
What did Nudge Rewards do?
It gave large enterprises a mobile app to reach and engage frontline, deskless employees at retailers and food-service chains, delivering the information they needed to do their jobs.
What happened to Nudge Rewards?
It rebranded to Nudge and was acquired by Waterloo-based frontline-training company Axonify in June 2022 for undisclosed terms. Its roughly 65 employees were offered roles at Axonify.
Who founded Nudge Rewards?
CEO Lindsey Goodchild and CTO Dessy Daskalov were co-founders. After the acquisition, Goodchild became Axonify's chief strategy officer and Daskalov became SVP of software development.