Opencare

Opencare was co-founded by Nikolai Bratkovski, who had already built and exited a medical imaging SaaS business serving two million patients a year. He told the TechTO stage in February 2019 that the team chose dentistry deliberately: it is the doctor most people see most often across a lifetime, the spend is enormous — he cited US$129B a year on US dental services and C$15B in Canada — and almost nobody enjoys the appointment. The bet was that a company able to change that behaviour could move people on other health decisions too.

The consumer side is a curated network: the company says it has spent "thousands of hours vetting dentists all over North America," monitors patient feedback, and that its practices have cared for over 100,000 Opencare patients with 98% positive reviews. The other half of the business sells patient acquisition to practices. Bratkovski described a further ambition on stage — an operating system for the dental practice itself, on the reasoning that dentists are trained for ten years in delivering care and not at all in delivering patient experience. The company keeps addresses in Toronto and San Francisco and was still recruiting as of August 2026.